Visa 13.4 — Counterfeit Merchandise

What it means

The cardholder claims the goods received were counterfeit or not genuine as represented.

Common causes

• Product authenticity disputed by the customer
• Marketplace or gray-market sourcing concerns
• Branding or labeling did not match expectations

Evidence that helps you win

• Supplier invoices and authenticity documentation
• Product sourcing and authorization from brand or distributor
• Listing accurately describing product origin and condition
• Return inspection notes if item was sent back